Here's an honest review of the lash-lengthening Maybelline Lash Sensational Firework Mascara, which delivers a minimalist, "clean girl" vibe.

The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app ...

In the trailer for the fictional documentary, ‘Only Icons,’ Naomi Campbell, Gigi Hadid and RuPaul celebrate a mystery icon, ...

Check out the best early Amazon October Prime Day beauty deals to save up to 55% on Crest whitestrips, SheGlam blush, Hot ...

Maybelline New York tapped international superstars Naomi Campbell, Gigi Hadid, and Ru Paul as the faces of the Instant ...

No makeup look is complete without primer that creates a smooth canvas for your skin. The best makeup primers help to keep ...

We've even included a few A-list-approved affordable finds, including Meghan Markle's go-to mascara (girl loves her ...

Emily in Paris has bought back the cropped cardigan, Oasis are touring again… if you needed another sign that the nineties is ...

The work aims to reintroduce the brand’s iconic Instant Erase Concealer to a younger generation. Take advantage of everything ...

To celebrate its staple Instant Eraser product, Maybelline New York has revived its iconic ‘Maybe It’s Maybelline’ tune via a ...

Cosmetics brand Maybelline New York taps international superstars Naomi Campbell and Ru Paul as the faces of the Instant ...

The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist. Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a ...