The full slate of NBA Cup games on Tuesday night will feature a brand new basketball on the court. The league announced ...

The 2024 Emirates NBA Cup is here and that means the return of one of last season's more divisive additions: the courts.

In addition to its new name, the NBA Cup has a new look. When the NBA's second annual in-season tournament, formerly known as ...

Jeff Shoaf is the Vice President of the Sports Division at GoTeez. He was involved in the team's previous rebrand, in 2014, ...

The PWHL’s six franchises unveiled their new looks in partnership with Bauer on Nov. 7 ahead of the league's sophomore season ...

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

The PWHL has unveiled logos, names, jerseys, their 2024-25 schedule, and much more. What's next for the league?

When the Houston Rockets needed help with their worst uniforms, they turned to artist and costumer Eiko Ishioka.

AFL team Adelaide Crows has unveiled a new logo, drawing on the team's '90s roots and throwing back to a previous design. The ...