Customers are increasingly prioritizing convenience and flexibility in payments, especially as e-commerce flourishes.

Visa said on Tuesday it was rolling out a flexible payments feature in the U.S. and the United Arab Emirates, as it looks to capitalize on the growing demand for a variety of transaction options.

First in the US, Visa Flexible Credential will roll out with the Affirm Card, a debit card that allows eligible consumers to buy now and pay later.

Visa (NYSE:V) is expanding its Flexible Credential card,  which allows consumers to pay from different account funding sources on a single card, to the U.S. and the United Arab Emirates, the company said on Tuesday.

Visa Flexible Credential, which allows customers to pay from different accounts or pay flexibly using Buy Now, Pay Later (BNPL), is being launched in the US and United Arab Emirates (UAE).

Visa is collaborating with fintech Affirm to introduce a multifunctional card in the U.S., combining debit and buy now, pay later options, to cater to rising demands for payment flexibility. This initiative highlights the evolving financial landscape driven by digital advancements and fintech alliances.

Visa has joined forces with Affirm to bring its 'flexible credential' technology to the US via a card that can toggle between debit and BNPL payment options.

Visa is partnering with fintech Affirm to roll out a feature that will let U.S. customers use a single card for both debit transactions and buy now, pay later purchases, reflecting growing demand for flexible payments.

This expansion introduces the technology to the US market in collaboration with Affirm and to the UAE with Liv. In the US, Affirm is claimed to become the first to adopt Visa's ne

Visa, Inc. ($V) shares were in focus on Tuesday after the company announced it is partnering with fintech firm Affirm Holdings Inc ($AFRM) for launching a card in the U.S. that will allow customers the flexibility to pay later for their purchases.