Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...
Marketing helped divide America—here’s how brands can promote unity
Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...
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REI Co-op Appoints Chief Marketing Officer
REI Co-op has named Abigail Jacobs its next chief marketing officer. The specialty retailer said Jacobs brings an impressive ...
Outdoor Retailers REI Brings In Sephora Veteran As Chief Marketing Officer
REI Co-op, a brand that specializes in high quality outdoor gear and clothing, has appointed a new chief marketing officer.
REI taps former Sephora, Williams-Sonoma exec for chief marketer
Abigail Jacobs will oversee all marketing functions at the outdoor retailer, which has struggled to return to profitability ...
Daily Digest: 23andMe pulls plug on drug development; More local job cuts
Here's what's blowing in the wind in Bay Area business to get your Tuesday morning started: Marqeta, 23andMe, Enphase Energy, ...
REI Names Former Sephora Exec as Marketing Boss to Revitalize the Outdoors Stalwart
Abigail Jacobs joins the 86-year-old purpose-driven co-op at a time marked by losses and turnover in key roles.
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NFP Appoints Eric Boester Head of Sports and Entertainment Group
Long-tenured NFP leader brings experience, relationships and expertise to the role while continuing as the company's chief marketing officer NEW YORK ... executive in NFL history since... at 09:07 REI ...