The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

When it comes to finding the perfect gifts for girls in your life, from spirited toddlers to trendy ... Here's How to Get One ...

Mattel has apologized after the web address of a porn site was mistakenly printed on the packaging of its newly released ...

The holiday season is a perfect time to spread joy and support those in need. From helping foster children to providing meals ...

Talk about a sweet gift for girlfriends! Shop on Olive and June ...

In a case of apparent mistaken identity, an adult entertainment website was incorrectly featured on the packaging of dolls promoting the new film, "Wicked." ...

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Mattel has been forced to apologise over an x-rated gaff on new Wicked dolls. The iconic toymaker has released a series of dolls to tie into the beloved musical’s upcoming blockbuster film adaptation, ...

Mattel is "taking immediate action" after social media users noticed a glaring mistake on the packaging for the company's new ...

Limited Too's colorful, girly clothing defined childhood for many American Millennials. Now, the brand is back — this time, ...

Here are the best toys for 6-month-olds, whether you're looking for a gift or just want something new to entertain your baby.