Lionsgate is getting into the generative AI business. The movie studio behind box office smashes like John Wick, The Hunger Games and Twilight has signed a deal with Runway, an AI video startup, to give the company access to its catalog of movies and shows.

The studio recently distanced itself from a Megalopolis trailer full of chatbot-generated quotes, but its new deal with Runway suggests it'll be embracing AI more openly in the future.

Lionsgate, the studio behind popular films series’ like The Hunger Games and John Wick, recently announced it’s letting a startup mine its catalog works with the goal of creating an AI model capable of creating storyboards and other pre- and post-production work.

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.

Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Lionsgate, the studio behind major franchises like JOHN WICK and THE HUNGER GAMES, just struck a deal with AI startup Runway.

Runway will use Lionsgate's vast catalog to train a model that the studio's filmmakers can then use to help make new content.

The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.