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Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

Want to boost your local visibility and improve user experience ... SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal Heather has over 20 years of industry experience ...

Managing multiple brands across various markets is a specialty of mine, and reflecting on my journey led me to consider how to effectively align local marketing strategies with an overarching ...

Measuring your marketing ROI will give you an idea of what's working best so you can refocus marketing dollars and stop ineffective programs. Turn to several sources to learn about what's happening ...

Investopedia / Ellen Lindner Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

Every time you need to present an overview of a plan or a report to a whole room of people, chances are you turn to Microsoft ...

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to ...

Delta Motor Corporation, which built Opels under licence following GM’s divestment in 1986, took things up a notch with other ...