While tennis fans savour the last matches of the U.S. Open, a subset of spectators and TV viewers have watched the year's ...

While tennis fans savor the last matches of the US Open, a subset of viewers have watched the tournament as a source of fashion inspiration.

FILE - Emma Navarro, of the United States, returns a shot to Coco Gauff, of the United States, during the fourth round of the U.S. Open tennis championships, Sept. 1, in New York. 2024. (AP ...

The trend is dubbed "tenniscore" and has seemingly come from the pandemic and the popularization of pickleball.

while men’s tennis apparel saw a 19% increase. Athletic brands such as Nike, Fila and Adidas have rolled out fashion-forward collections of tank tops, shorts and visors to capture the momentum.

While tennis fans savor the last matches of the U.S. Open, a subset of viewers have watched the tournament as a source of ...

NEW YORK — When he is on a tennis court, Taylor Fritz does not want to see his friends. “I hate it,” Fritz said in an interview ahead of Wimbledon. “It’s tough to get into it when you ...