Consider the household brand Tupperware, which recently filed for bankruptcy protection, among other legacy brands. Similarly, ambitious start-ups can exhibit a singular legacy-driven mindset, ...

A strong cultural brand not only attracts talent who share a company's core values and are likely to thrive within it, but ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Winning The Drum Awards for Content in the Editorial Partnership category was Media.Monks and client BMW UK. Here is the ...

Fifty years ago, Burger King introduced a new concept to American consumers: "Have it your way." What started as an advertising campaign to differentiate Burger King from competitors, mainly ...

BRADFORD, Pa. — Two University of Pittsburgh at Bradford’s branding projects captured awards in the international MarCom Awards program, which recognizes outstanding achievement in marketing and ...

"We can't wait to invite the community to join us for this new and fun way to celebrate the holiday season in the Christmas City," the mayor said.

These creative no-carve pumpkin decorating ideas will make your Halloween porch ... Southwest to appreciate the fun colors and spirited theme of this cactus pumpkin. Grab a margarita and get ...

Read this article for spectacular ideas from crazy Halloween party themes to Halloween decorations and everything in between that will make you a master of Halloween Party Ideas among your group.

As an online creator or business having the right content ideas for social media posts can make all the difference if you're ...