Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.

Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

There is a common misconception that Adidas stands for "All Day I Dream About Sports", but the real meaning behind the name ...

Winning The Drum Awards for Social Purpose in the Inclusivity and Diversity category was FCB Canada and adidas with a ...

Also including NBA athletes Anthony Edwards wearing adidas and LaMelo Ball wearing PUMA ... highlighting the fusion of sport ...

The new Adidas Pulse Factory Outlet concept is designed with cyclists in mind, featuring bike racks, repair stations, and ...

Rooted in adidas Sportswear’s comfort-first DNA, the collaboration fuses design codes embedded in Moon Boot’s ski heritage ...

The Jaguars have worn the famed adidas “three stripes” in all 17 varsity sports since 2018 as part of a contract that was set ...

Three stripes and Gold and Blue unite to inspire future champions adidas and National University (NU) are excited to announce ...