Below, we recap the top sports-centric campaigns from the past few weeks.
SportsPro brings together industry leaders from the likes of Uefa and Pledgeball to explore why brands are increasingly investing in sport for good campaigns.
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley Johnson ...
Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams. We dive into the marketing ...
Fox is officially sold out of Super Bowl ad inventory, notes SBJ's Mollie Cahillane. A new study from the University of North ...
Toward the end of his latest podcast episode — a show that seems to have every second sponsored — Jalen Brunson, prompted by ...
Sports marketing is an increasingly visible and fast-growing segment in the cluttered market place. By some estimates, the sales value associated with the overall sports market, both participant and ...
According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...
In a surprising announcement, the television network revealed that they had no more available advertising spots for the Super Bowl broadcast in New Orleans.
Ann Miller has been appointed as Nike's top marketing executive, signifying a major leadership change in the company's ...
New Nike boss Elliott Hill predicted that 18-year company lawyer Ann Miller "will inspire, innovate and push the boundaries ...
Nike Inc.’s new Chief Executive Officer Elliott Hill is reshuffling his management team, starting with the company’s legal, sports marketing and supply chain teams.