Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

Discover how affordable AI tools are revolutionizing small business marketing with innovative and budget-friendly solutions.

QUESTION: My business is affected by seasonal trends. Can you provide some ideas for marketing my business during the ...

Segmentation is critical for several reasons: Let’s delve into some of the most effective segmentation strategies and how you ...

Search Engine Optimization (SEO) is prominent today in our lives, where everything is becoming more digital than ever, and it ...

Julie spoke with Christina Pearison from the West Central Indiana Small Business Development Center about their upcoming ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...

Undoubtedly, one of the most essential parts of a business is its brand name. It’s how customers recognize businesses; it’s ...