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Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

Local influencer marketing involves partnering with people who have significant followings and/or influence within a specific geographic area or community. These influencers may not have millions ...

Managing multiple brands across various markets is a specialty of mine, and reflecting on my journey led me to consider how to effectively align local marketing strategies with an overarching ...

Investopedia / Ellen Lindner Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

By The Learning Network What are the local, national and global problems, small or large, that you most want political leaders to address? By Michael Gonchar How Concerned Are You About the Rise ...

Every time you need to present an overview of a plan or a report to a whole room of people, chances are you turn to Microsoft ...

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

For advertisers already supporting college sports, the ability to sponsor an athlete directly adds significant authenticity ...

That is what marketing professionals do every day. Their goal is to maximize demand for a product or service and figure out how to attract and retain business. Part of their mission is to ...