While the loss will sting, the amount of money the Tar Heels paid to play the Dukes will be even worse. For a chance to break a UNC record on the road, JMU received a payout of $500,000 to embarrass UNC on its home field, per a contract obtained by the USA TODAY Network.

James Madison rolled into Kenan Stadium in Chapel Hill on Saturday and hung 53 points on North Carolina after the first half to go on to win in dominant fashion, 70-50. Though, clearly defense was lacking on both sides.

James Madison tied the all-time record for most points scored against North Carolina’s football team. The Dukes scored 53 in the first half on the way to a stunningly lopsided win

James Madison University only needed two quarters of its game against North Carolina to make history, as the Dukes entered the second half of their Week 4 matchup against the Tar Heels up 53-21.

And boy have the Dukes passed the test with flying colors, as they blew the doors off the Tar Heels with a record-breaking first half that saw them score a school-record 53 points

The North Carolina Tar Heels (3-0) host the James Madison Dukes (2-0) at Kenan Stadium on Saturday, 21, 2024. The matchup will be broadcast on ACC Network, beginning at 12:00 p.m. ET.

Preview the North Carolina Tar Heels vs. James Madison Dukes college football matchup, with score predictions, stats, and game information.

Dukes roll up 53-21 halftime lead at Kenan Stadium, setting a record for most points scored against UNC in a half.