The Hard Rock Hotel & Casino Bristol is set to open Thursday. The iconic guitar smash is scheduled for 10:30 a.m. The grand opening is set for noon. We plan to stream those events on our website and social media platforms.

Smoking will be allowed inside the new Hard Rock casino gaming area but efforts have been made to address concerns of non-smokers. Virginia allows casinos with proper ventilation an exception under provisions of the 2009 Virginia Indoor Clean Air Act.

With the long-awaited grand opening of the permanent Hard Rock Casino in Bristol on Thursday, casino officials want visitors — whether they’re curious first-time guests or high rollers from another country — to know they’re in Bristol.

Hard Rock Hotel and Casino Bristol opened the doors to its temporary facility in 2022, and since then, it has brought a positive economic impact to the City of Bristol, Virginia. Bristol, Virginia Mayor Becky Nave told News Channel 11 that having the casino in the area has brought more jobs

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